The newest grower-supported farmers market has opened at the Biscayne Plaza shopping center in northeast Miami. The Upper East Side Farmers Market is managed by Melissa Contreras and the Urban Oasis Project, a local non-profit which is also involved with the Liberty City Farmers Market.
The market is small (only four tents) but carries a wide assortment of seasonal fruits and vegetables. All the food is locally grown (within 150 miles of Miami) from several farms and market gardens, and most of it is organic. The selection changes from one week to the next, and some things sell out quickly — so come early for arugula and callaloo. (Those sold out early two weeks in a row.) Some of the produce available last Saturday was sweet starfruit, stubby forked carrots, beautiful red leaf butterhead lettuce that looked airbrushed, bunches of dill and parsley, massive purple-top turnips, kale, and black sapote, just to mention a few things.
In addition to fresh produce, the market offers a wide selection of prepared foods, which also vary from one week to the next. Art Friedrich, co-founder of Urban Oasis, brought quart jars of brine-cured sauerkraut, and zucchini bread to die for. Oval loaves of artisanal bread lay in a basket next to local wildflower honey and Hani’s Organics baba ghanoush. On the next Saturday, bagged worm castings and bottles of worm tea (natural fertilizer) were available from Fertile Earth Foundation. The most surprising discovery was one-pound bags of rice, both white and brown, organically grown in Florida (in rotation with sugar cane) south of Lake Okeechobee.
I visited the market on the first two Saturdays it was open, and each time it was busy with a steady stream of customers. Melissa Contreras, co-founder of Urban Oasis, guess-timated that they had at least 100 shoppers on the first Saturday. Prices at this new market are a bit lower than what you might expect to see at a farmers market, plus they accept food stamps and match EBT purchases up to $10.
“The point of this market is to bring the communities together,” said Kelliann McDonald, spokesperson for Terranova, the center’s developer. She pointed out that the location is right between an upscale neighborhood and a poorer one. She envisions the market becoming common ground for both groups.
For several hours on Saturday, people shopped, tasted fruit, hung out for a little bit and told stories at this brave new market. Whether it will become a community hub remains to be seen, but one can only hope the people in the area, both rich and poor, will embrace the farmers and their bounty.
Look for the Upper East Side Farmers Market in front of Payless at Biscayne Plaza Shopping Center, located on the northwest corner of Biscayne Blvd. and 79 St. in Miami. Open on Saturdays from 9 am to 2 pm until May 28, 2011.
Great coverage. Thanks so much!