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Redland Raised, Fresh From FloridaRedland Raised launch event:
Thursday Oct. 29th, 10- 11 am
Publix at Tropicaire Shopping Center
7805 SW 40th Street, Miami

Starting this week, you won’t have to go too far to find locally grown produce. Redland Raised branded green beans, yellow squash, zucchini, boniato, okra and avocados will be available at all 1000 Publix stores in the state, during the local growing season which runs from November through April.

Miami-Dade County, Publix and the Florida Department of Agriculture and Consumer Services Fresh From Florida program teamed up to promote a “buy local” program throughout the county and state.

Charles LaPradd, Miami-Dade’s agriculture manager, was quoted as saying, “We were looking for a way to just make our local produce down here known a little bit better,” LaPradd said. “When you go local, you go green.”

Needless to say, larger local growers are delighted with this huge new market for their produce. Publix says the Redland Raised will help them keep transportation costs down, which should result in lower prices for customers, and a smaller carbon footprint.

Miami-Dade County’s agriculture industry is number two in the state (after Palm Beach County) and 18th in the country, generating an estimated $2.7 billion for the local economy.

On the Miami-Dade County web site, on the Office of the County Mayor’s page:

Buy Local, Redland Raised available at Publix

For South Floridians who want to buy local… the shopping experience is about to get even better. Thanks to a partnership with Publix Super Markets, more than 1,000 Publix stores will soon feature locally-grown fresh produce. The produce will be dubbed Redland Raised.

Along with ”organic”, ”buy-one-get-one-free”, and ”on sale” – Redland Raised can be the new buzz word in grocery store shopping. While Publix has always supported our local agriculture industry – shoppers who walk the produce aisle can now look for special labeling and displays that show when green beans, zucchini, avocados and more come from our very own backyard.

Redland Raised is a way to educate and encourage our residents to invest in local produce and in turn, stimulate our local economy. Miami-Dade County’s agriculture industry is number 2 in the state and number 18 in the country, generating an estimated $2.7 billion for our local economy.

I would like to thank Publix Super Markets for making it possible to promote our local brand, and for their continued investment in our community.

Enjoy Redland Raised!

Sincerely,
Mayor Carlos Alvarez

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